How to fit mobile marketing to your marketing strategy?
One important component of digital marketing is mobile marketing.
Over 70% of B2B buyers for instance increased mobile usage over the past years and 50% of B2B search queries today are made on smartphones, a number that has grown to 70% this year alone. Mobile marketing can accelerate time to B2B purchase by 20 percent. Furthermore, smartphone usage accounts for 69% of time spent consuming digital media, while desktop-based digital media consumption makes up less than half – in some countries this number is even higher!
Top 10 Mobile Statistics
– 80% of online users utilized a mobile device to search the internet in 2019
– 40% of online transactions are conducted by a mobile device
– US mobile search ad spending was estimated at USD 28.12 Billion in 2019
– More than 50% of websites are responsive that work for all devices
– More than 3/4 shoppers use mobile devices in addition to physical shopping
– Mobile advertising accounted for 72% of all U.S. digital ad spending by end of 2019
– Nearly half of online shoppers tend to read the reviews on their mobile phones
– Website speed is crucial for more than 50% of the mobile users
– You are likely to loose 50% of your online customers if they face a bad experience with your eCommerce site
– 3 out of 4 teens regularly shop online today
With this in mind, it is essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If you have a mobile app that enables users to engage with your products, your app falls under the digital marketing umbrella, too.
Customers that are engaging with your business online via mobile devices must have the same positive and easy experience as they would if they were on desktop. It is becoming crucial for your business to adapt to this and implement a mobile-friendly or responsive website to make the browsing user-friendly, in particular for those on mobile devices. As the mobile version of your digital assets are minimized in terms of the actual view, it is recommended to reduce the length of your content, ways of displaying important information, smaller lead generation forms and visuals to create a pleasant search experience for customers. When it comes to design of images for social media, it’s important to remember that the image dimensions should be smaller on mobile devices, meaning text can be cut-off.
There are plenty of ways you can optimize your digital marketing assets for mobile users, and it is hugely important to consider the buyer journey on mobile devices. By always considering this, you are destined to create pleasant digital experiences which will work for your customers, while you are achieving the results that you are aiming for.
Ready to try digital marketing for your business? This is how to proceed…
For those that are already leveraging off digital marketing, it’s highly likely that you are reaching some segments of your audience online. However, given the vast scope and various growth hacking strategies that only experts in digital can implement, there is no doubt that there might be some areas of your strategy that could use some improvement which will result in high ROI.
At Blupord, we carefully breakdown each segment of your strategy and provide you with an effective digital strategy that is suited for your business, setting you apart from your competition in no time. Our step-by-step approach rooted in local and international experience will assist your business to flourish in no time in a truly effective way. Each client is treated in a unique way and only strategies that we believe are suited for your business will be implemented, tested and optimized. Talk to our team today – It is time for your business to prosper.
