Custom Marketing Plan Designed Specifically For Your Business
We use deep customer insight to drive segmentation, targeting, positioning and offering development.
Why Marketing Strategy & Planning?
Every business needs a marketing plan but few actually have one. Often business-owners just pick the latest greatest hot thing, but really that’s like throwing darts blindfolded. Instead of a proper marketing strategy, many businesses just follow the crowd and it doesn't work always.
Our Approach
Our team employ a disciplined approach and a broad spectrum of analytics in mapping customer needs to marketing requirements and aligning the offering with target customer requirements. The end result is improved performance, as demonstrated through our clients’ increased sales, effectiveness and revenue.
The Best Marketing Strategies
Most business are in today’s marketplace changing the way they might have worked in the past, which is a result of the speed of competitive climates and this is the reality for most industries today. As a result, reaching the target audience has never been easier, yet it has never been harder to maintain the customer. Having a digital presence only does not mean your marketing is set up correctly and serving the purpose of presenting your company precisely and attracting the target audience. In order to sustain, your business needs to be accurately hitting the right audience, using the right channels – in the right way.
Every business is unique, and our team will work with each client closely in order to create an all-inclusive, bespoke strategy that will achieve your business’ goals. Our team use deep customer insight to drive segmentation, targeting, positioning and development. This ensures that marketing plan development is grounded in marketplace realities to best meet customer needs within their industries.
Blupord’s marketing strategy consulting include market assessment, “STP” framework development (i.e., Segmentation, Targeting and Positioning), and marketing plan expansion.
