Email Automation: 3 Email Types to Boost Sales, Upsells, and Profits
Marketing with email can be an extremely powerful tool for any business if it’s used accurately.
As a customer’s inbox is a distraction-free zone, you have the opportunity to capture their attention with more high-targeted offers than through any other digital channel.
With this in mind it is no surprise that the effectiveness and ROI of email marketing can be highly desirable for any business. E-mail is 40 times more effective at acquiring customers than Facebook and Twitter combined. With email marketing, every dollar spent produces a return of $44.
However, email marketing isn’t enough on its own. A good email marketing strategy will involve automation. The right email at the right time will help you grow a loyal customer base of people who will spread the word about your business.
Automating the following 3 emails can increase sales, as well as upsells and profits.
The Welcome Email
We are given only one chance to make a good first impression. Any future follow-ups can be challenging if your introduction to a new subscriber is not impressive.
The welcome email generates three times more revenue and transaction per email than other promotional emails.
In the process of signing up for your newsletter, visitors agree to receive future emails from you, but they also give you access to their inbox. Don’t take it for granted. Be thoughtful of how you approach their expectations.
Greeting new subscribers with fun and friendly emails is a great way to welcome them. For example, you can offer them unique discounts or a first time offer. This will lead to sales among prospects who recently committed to engaging further with your business.
The Cart Abandonment Email
It’s true that people get distracted. When they go online to make a purchase, something can easily divert their attention causing them to leave their cart without a second thought.
A report from Baymard Institute states 69% of visitors abandon their shopping carts as a result of high shipping costs.
By addressing shipping costs in follow-up emails, you can convert cart abandoners into customers.
Can you tell the lifetime value of your customers? How many of them become regular customers after trying your service? If they are, offer them a “risky” discount so they can afford to lose money on the front end. Ask for feedback if your shipping rates are too thin to compete.
Although you may not always convert abandoned cart shoppers, you should reach out to them to find out why they did not complete their purchase. Use their feedback to make the checkout process better.
New Product Teaser
A tempting and irresistible email campaign teasing a new product can build anticipation for your product. It will increase your chance of success and help you reach your project goals.
Are you releasing a new product soon? Make your subscribers aware of your upcoming launch through a teaser campaign. As a result, they’ll be notified about more updates, and they’ll be more likely to buy the product once it’s available.
You only need to spark curiosity in your recipients’ minds with a teaser email if you want them to remain interested.
Writing and managing your email content correctly will simplify your life and increase your business growth.
