Spicy Content & How to Hit the Sweet Spot
Based on LinkedIn learnings and expertise, the specialists have named it the “Secret Sauce” – in simple terms, it is the recipe which helps in providing the best results on the platform to the customer, and this is developed through deep testing and experiments.
Let us explore one of the characteristics of campaigns that tend to breakthrough cluttered social feeds: A bit of spice.
What does Spicy Content mean?
The same as what spicy food does to our taste buds, usually it enhances our joy when indulging in tasty spices making us enjoy the food more. However, if adding too much spice, the dish could become overly intense and thereby making it inedible food. Same can be applied to marketing: You will need sufficient punch to catch and keep the audience’s attention, but not so much to turn them away or affect them in a negative way.
“Provocative” would be too strong a word to use here, but spicy content is somewhat fitting. “Edgy” might be a better descriptor. The headlines are important and should grab your audience’s attention, with striking points of view in your content that shake business as usual or challenge individuals to reevaluate their work and make them think.
Gaining this without going out of the boundaries requires marketers to walk a fine line, and many companies are doing an excellent job. Following are a few examples of spicy content campaigns that hit the social media sweet spot.
How to Spice Up Your B2B Campaigns
Visual Presentation & Creative Content
Rather than a simple and blank headline such as “Avoid These Oilfield Service Mistakes”, VistaVu did a smart approach changing the headline to “7 Deadliest Sins Oilfield Service Companies Commit”. Grabs your attention more, right? It certainly makes you want to know what are those sins and how to overcome them.
Vitally, the substance conveyed from VistaVu satisfies the reader, following up a zesty headline with a delicious course!
Spicy Snackable Quotes & Stats
A provocative quotation from a big brand is a great way to stand out, example below:
In a different campaign, A/B tests were conducted to understand which version of an ad is performing better, and as per the results, the one on the left proved better results. The findings further showed that the call-to-action was prompting to download ‘research’ document, rather than an “eBook” (a trend that came into sight through such comparative tests). Keep in mind the set up also, as that punchy stats in the first version was considerably more prone to catch a forthcoming client than the basic “how-to”.
Call for a Change
It’s a common thing that companies and the people fall into comfort zones. Highlighting the potential mistakes in the standard operating procedures, can assist in actually drawing attention of your audience. Jive Software represents this in a Sponsored Content campaign that featured the following as, among others. Here we track down a saucy explanation challenging the status quo, supported by information representation for a really convincing post:
Spicy Content Can Be Aspirational, Too
One misinterpretation about these types of spicy content posts is that they require a negative implication. Which is not true. Sure, there will certainly be a “ruffling of feathers” angle, but it’s really just about being bold and daring. We see these features on display in the Following LinkedIn ad from Aspect Software, with Valentine’s Day-themed message which is sure to grab the interest of any business leaders.
The Power of an Eye-Catching Proclamation
Marketers understand that they often have only a few seconds to grab the attention of the user. Knowing this, it very well may be useful to lead with an especially jolting snare that triggers a twofold take. While promoting sustainable energy activities, Total included hypothetical looks into a future with no waste or uber-efficient water usage. They followed by showing how they are pursuing these improvements, getting in the brand’s value proposition as a natural progression.
Heat Up Your Marketing on LinkedIn
Eventually, the level of spice in your content will be directed by various elements. Several organizations have more adaptability than others in such a manner, and certain industries need far more caution. In any case, we urge all advertisers to consider ways they can make their ads stand out and features more strong, interesting, and unexpected content.
These are the main points that could help you grab the attention of the audiences in general through various platforms, but in particular LinkedIn – Spicy content will help your ads break through the everyday online clutter.
At Blupord we help our clients reach their target audience and grow their online platforms through relevant and creative content. For assistance email us at [email protected].
Source – LinkedIn
